Thursday 23 December 2010

Professional Audience Feedback

The Professional Audience Feedback I received was mostly positive.

They seemed to like the fact i had used a large range of shots, and that i used the overlays to give it more character. They also enjoyed the idea that it was in the same setting and that i was creating my work for an already established artist. They also thought that it was good that the lighting was low key and so it maintained that sense of darkness throughout.

They did however think i should of started the video much before hand, as in not making it start going straight into the song. They also said that the shots toward the beginning of the video were maybe too long for the conventional music video however he did say that it worked with the overlays, which kept it interesting.

He mentioned that the target audience could be anything from 15-30 stating that the music its quite versatile and could attract many audiences.

He also said that the type for the type of music suited the artists style, and it looked professional and mature.

Overall he scored the video the highest scores of 6/6

I also got feedback from the artist herself, who was very impressed with the video and thought that the overlays of the teardrops and the words was her favourite part

Audience Feedback

Audience feedback for the ancillary tasks was fairly positive, people seemed to like the idea of the ribbon being wrapped around the chess piece and how it related to the album title.
However people did agree that I could of used the ribbon again in pieces of the album artwork.
For the main task, people seemed to particularly like the use of the drawings/overlays on the video, others commented on the fact that the action seemed to match the beats and the tempo of the song, which was good. Others however thought it may have been better to start with another image rather than jumping straight into the song.

If i were to change something about this now, i would most probably have to change the beginning of the video to give it some time to wind into the song, however i didn't think the opening was too bad, i liked the idea of it being straight into the song as it accompanied the artists sense of style with that upfront sort of attitude.

People seemed to also enjoy the use of scenery in the video, which weren't used often but it made it seem less dark, but still maintained that sense of mystery about the artist. If i knew i was going to intend on using these clips i would of gone about filming them in a more constructive way.

One of my teachers influenced me to add more of the overlays into the video, and make them frequent throughout it, which i did - in the end it turned out well, it added more character and interest to the artist.

Building The Image

This is the finished part of the top of the chess piece, i created this simply by using different blocks of black to make up the basis of the image, the same with all the other images and then added in the finer detail in photoshop by magnifying the image and cutting out irrelevant parts and making it look convincing.
This is the second to top piece of the chess piece, again this was taken from a black square, the detail was added in afterwards, originally i had drawn the chess piece and so i was able to structure this graphic on the drawing i had.
This being the simplest of the images, I took a simple square block and made it the right size to fit with the rest of the chess piece.

This is the bottom of the chess piece, the bottom I changed because this version looks warped, so i made the base at the bottom look rounder. Again this was a case of taking each block and making it look smooth, the curves were made using photoshop.

Friday 10 December 2010

Final Magazine Advert



I have designed the magazine advertisement around the same image as the album art, to give a relatable, professional feel.
I have also included a quote that is often used to express NLX, it is shown on her website and other websties.
By including the date I have given a professional appraoch to showing when the album will be released.

Complete Album Cover Layout




Front Cover
I have decided to use a chess peice design for the front cover of the album, my main reasons for doing this is because it ties in with the idea of the album name 'The Games That Play Us' It still maintains having a dark eseence to it, that NLX has. I decided to make the image bold, and stand out in the middle of the page as it gives the essence that the artist somewhat stands alone from other artists, even of her own style.
I have remained using the same text as NLX uses for her logo to give a sense of authenticity to the artist, and so it looks more familiar to the artist.
Back Cover:
 I have remained using the same chess peices but merged them together to make it look more unique.
Although I have made another name for the album I have still used the same track listing as the NLX album. I have also included a bar code to make it look more realistic/authentic.
CD Design:
The disc design still uses the same writing as the album cover and same chess peice print, however I have inverted the image and dragged it out and changed the colours so it has a psychadelic feel to it, however it still maintains that 'dark' image that NLX promotes.

This is the inside pages, i composed the thank you notes from previous thank you's NLX has done to show professionalism. 
I included the checker board to continue with the theme of the chess piece.