Thursday 30 September 2010

Analysing NLX Video


Why: I have analysed the NLX video to get an idea of how her video looks and how i could base my video.


This is one of the first shots in the Young Love video, it is a close up, mostly has focus towards the face but mostly to the microphone suggesting this is our main focus. The close up gives intimate detail, especially focused with the lips, as we know that the artist is to be singing we know that this is an interesting focal point; it also gives the artist and video more character and a sense of the mysterious. Through the beginning shots of the video, they are all close ups of the artist, probably to establish audience interest straight off, instead of using a long shot or a shot framed with the whole of the artists face in, it is usually more interesting to frame the shots unsually, also making them seem off balance, this also links to other research I have done, especially from the conventions of music videos.
This shot is a long shot, enhanced by the darkness of the room and the two characters sat down, which are both the artist. This then reflects who the artist is, and what the song may be about. The four paintings in the background are all the same and have spotlights above them, this is an interesting shot as it is unusual, the characters proximity is far apart, leaving our main focal point blank, the use of colour is also very dark, even the clothes of the artist which may signify her relation to the song or even her character herself. Throughout this shot also, there is a strong sense of lighting, it is often strobe like throughout the video. Also, the effects in the editing show a lot of exaggerated lights and also a strong sense of repetition, and replaying of the same shots, there is also quite a bit of reversing the shots too, especially those which have a lot of movement, this may signify the meaning of the song, as it is named Young Love it may mean that the effects in love at a teenage age are very repetitive and recurrent.
The same shot again but the dancers have now moved and are beginning to use the microphone leads as a skipping rope, this could tie in with the name of the song ‘Young Love’ as skipping is something that every child goes through a phase at school in the playground, it may be emphasising the childlike feature in the songs storyline. There are also often close ups of the girls face, the body language is often angry, which also links in with the lyrics in a way “your thoughts are broken words, your heart is hurt hurt her fault.” Which then shows some narrative towards the lyrics, however this doesn’t comply to the whole video.
This is an unusual shot as it is framed as a point of view shot, as you can see there is extreme contrast to the light on the floor, which the whole video seems to have also, a very strong sense of contrast and light, mixed with dark, black undertones. This shot then progresses, the wires from the two microphones gradually move across the floor, like they are growing, the way that it is shot almost makes it look like pixilation. This may signify the idea the childish effect of love, as things grown, or maybe even the idea of when a relationship starts and grows to when people turn into couples, which would be more evident with the fact that the two microphone wires meet and plug into one an other.

This shot is again like the one we have already looked at, but because the music has picked up something new has been added, the two dancers in the middle, male and female represent the flow of the song. The video almost uses dance as it’s story teller, it’s vague yet ambiguous, a lot of assumptions can be drawn from it, like the fact that the two dancers represent the couple/Young Love. The costume of the two dancers is both coloured white, maybe symbolizing the innocence and frailtality of the fact that they are young and in love.

This shot is comparatively different to the rest of the video, this shot looks as though the camera is on the ground, or near to being there. The use of light and dark is still visually apparent, however it is different because of the use of the dancers, they are the only thing on screen, and at this point in the video this is the bridge/climax of the song, being the point in which the narrative to the video changes, in this case one of the dancers falls onto the ground, symbolizing the story of the song, and the music it could also symbolize the fact that in every relationship especially in the teenage years the couple argue and fall out, and break up regularly.
The coming together of the ideas in the video lead me to believe that the expressionist dancers in the video are representing the song title ‘young love’ basically meaning they are a couple, the dance therefore you could stretch to believe is their relationship – the ups and downs of it and the expectations of what is known to be ‘young love’. 

How will this help with my studies: This will help with my studies because by analysing her video i can base how my video will look, being able to incorporate her style with using colour and editing.

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