Why: I have analysed this music video because it is the kind of style i would like to recreate, the fast paced editing etc.
Analysing Music Video’s 2
Analysing Music Video’s 2
This is one of the first shots in the video, it seems unusual yet it stands out because it is bright white, mixed with other pastel colours, the shot looks bold, so it draws your eye in. The editing pace in this sequence is quite fast, it matches the pace of the music, the clever thing about this part of the video is that the recording device in the shot is made to be controlling the sound of the song, which is interesting because it’s not often used in music videos like that.
The next few shots and ones before hand are mostly close ups of the recording device again, which keep our attention drawn to what is happening, another interesting thing that is used too, is the fact that the lyrics often appear on screen, which is not common in music videos because it often looks amateur. However with the technique being used in this video, it doesn’t give it that effect; within the next few shots that are shown also, the editing progresses and gets faster, with the addition of the sides of the shots moving to make the illusion of loud speakers when they jump.
In this shot we see someone’s eye, with blue eyelashes etc, the colouring to the skin is very de-saturated and cold looking, giving it a very crisp and clear look. Not only that but inside the eye there is a running scroll of different images, this one for instance is of the words in the song, others that run after that are of the recording device again etc.
This is the first birdseye shot we get, of the table and the people around it, during the video the look and things around the table begin to change, in this shot for instance there are various wires, a fan and some chain around, signifying this may be the ‘setting up, getting ready’ stage of the party.
Again we see another birdseye shot of the table, this time though we see more people, which appear now to be our main focus. There is an interesting use of costume in this shot, as the people who are in the room seem to be wearing masks usually associated with breakdance, although they are wearing them on the tops of their heads giving the audience a very surreal, confused presentation, despite that it is very interesting, and does create a good look. The editing in this part is especially quick.
The editing pace at this point is at its fastest. In this shot we see the birds eye view of the table has changed again, this time we see confetti and nobody around the table the shot is mostly of a dark black colour and just the one man Dj-ing the music. This could be a pointer in the narrative of the video as this may be the peak of the party, and it’s now about to start dying down.
This next shot, is of a break dancer, again wearing a mask. However the shot is framed oddly, it appears again to be birdseye but gives the illusion that the dancer is dancing on a vertical wall, which is impressive to look at. The editing again here is very quick.
In this shot, we see how the song title and lyrics are highlighted, this is one of the only points in the video that we can salvage some sort of narrative structure. The song, I’m assuming is about the general club scene and meeting people. This therefore highlights that point. It is an interesting shot because along with the rest of the style of the video, this you would normally pick up on as not part of the same style; however it manages to work in this video, maybe because of the fast editing pace or because the lighting of the shot is still fairly low/dark.
This shot is interesting also, because it has changed from the similar shot of the birds eye with the masked people in, to a close up of this man, we see a different use of editing here as there is effect to the fact he is breathing fire. There is also an interesting use of sound stings throughout the video, there is layered sound above that of the actual music track, giving the video more depth and making it more effective, the sounds almost act as sound effects to certain things people are doing e.g. glass breaking. This becomes especially apparent towards the end of the video.
We then see the silhouette of a woman dancing, throughout this the lighting in the background changes, to a red colour to black and white, which is again unusual because it is in contrast to the rest of the video, which is in colour. However the dancing is obviously significant to the song.
In this shot we see a close up of a woman’s lips, the background is very out of focus, we understand that the use of close up on lips in music video’s is very conventially popular, I know this from the research I did on conventions of music videos.
As you can see this shot is a strong contrast to the one above, on it’s own it even looks like a picture rather than part of a video. The interesting thing about this shot is that the front layer is of the tape recording image again, yet the background is full of colour, there is an actor waving a flare light around, as this is when the end bridge of the song comes in, it matches the pace of the music really well, and the count down on the tape recorder makes it even more powerful because you are anticipating what is going to happen next.
In this shot again we see the lyrics to the song, instead this time though they are presented in the middle of the screen, this is still the breakdown part of the song so the lyrics are clearer now and this may be the reason they are put in the middle of the shot. It is again interesting as something different is still going on in the background, there are various layers to this shot also, with the picture of a man to the right hand side and then the remaining pictures of the flares and sparklers to the left.
This Is one of the last shots and is again layered, only this time the picture of the man is in our centre framing, and the flares are still in the background. This is interesting because it includes so much colour, referring to the person in the middle they have a reversed colouring effect on them, which gives the whole shot an interesting look but it doesn’t make it look too busy, the amount of colour and things going on matched with the fast paced editing matches the style of song.
In this sequence of shots they are many people stood in the centre of the shot with different masks on like the one in this shot, they are edited quickly, jumping from the next to the next. It gives it a real party rush feel, just before things usually die down. It is an unusual shot because these were most probably still images edited into the video, which appears a lot throughout it.
In this shot we see someone’s eye, with blue eyelashes etc, the colouring to the skin is very de-saturated and cold looking, giving it a very crisp and clear look. Not only that but inside the eye there is a running scroll of different images, this one for instance is of the words in the song, others that run after that are of the recording device again etc.
This is the first birdseye shot we get, of the table and the people around it, during the video the look and things around the table begin to change, in this shot for instance there are various wires, a fan and some chain around, signifying this may be the ‘setting up, getting ready’ stage of the party.
Again we see another birdseye shot of the table, this time though we see more people, which appear now to be our main focus. There is an interesting use of costume in this shot, as the people who are in the room seem to be wearing masks usually associated with breakdance, although they are wearing them on the tops of their heads giving the audience a very surreal, confused presentation, despite that it is very interesting, and does create a good look. The editing in this part is especially quick.
The editing pace at this point is at its fastest. In this shot we see the birds eye view of the table has changed again, this time we see confetti and nobody around the table the shot is mostly of a dark black colour and just the one man Dj-ing the music. This could be a pointer in the narrative of the video as this may be the peak of the party, and it’s now about to start dying down.
This next shot, is of a break dancer, again wearing a mask. However the shot is framed oddly, it appears again to be birdseye but gives the illusion that the dancer is dancing on a vertical wall, which is impressive to look at. The editing again here is very quick.
In this shot, we see how the song title and lyrics are highlighted, this is one of the only points in the video that we can salvage some sort of narrative structure. The song, I’m assuming is about the general club scene and meeting people. This therefore highlights that point. It is an interesting shot because along with the rest of the style of the video, this you would normally pick up on as not part of the same style; however it manages to work in this video, maybe because of the fast editing pace or because the lighting of the shot is still fairly low/dark.
This shot is interesting also, because it has changed from the similar shot of the birds eye with the masked people in, to a close up of this man, we see a different use of editing here as there is effect to the fact he is breathing fire. There is also an interesting use of sound stings throughout the video, there is layered sound above that of the actual music track, giving the video more depth and making it more effective, the sounds almost act as sound effects to certain things people are doing e.g. glass breaking. This becomes especially apparent towards the end of the video.
We then see the silhouette of a woman dancing, throughout this the lighting in the background changes, to a red colour to black and white, which is again unusual because it is in contrast to the rest of the video, which is in colour. However the dancing is obviously significant to the song.
In this shot we see a close up of a woman’s lips, the background is very out of focus, we understand that the use of close up on lips in music video’s is very conventially popular, I know this from the research I did on conventions of music videos.
As you can see this shot is a strong contrast to the one above, on it’s own it even looks like a picture rather than part of a video. The interesting thing about this shot is that the front layer is of the tape recording image again, yet the background is full of colour, there is an actor waving a flare light around, as this is when the end bridge of the song comes in, it matches the pace of the music really well, and the count down on the tape recorder makes it even more powerful because you are anticipating what is going to happen next.
In this shot again we see the lyrics to the song, instead this time though they are presented in the middle of the screen, this is still the breakdown part of the song so the lyrics are clearer now and this may be the reason they are put in the middle of the shot. It is again interesting as something different is still going on in the background, there are various layers to this shot also, with the picture of a man to the right hand side and then the remaining pictures of the flares and sparklers to the left.
This Is one of the last shots and is again layered, only this time the picture of the man is in our centre framing, and the flares are still in the background. This is interesting because it includes so much colour, referring to the person in the middle they have a reversed colouring effect on them, which gives the whole shot an interesting look but it doesn’t make it look too busy, the amount of colour and things going on matched with the fast paced editing matches the style of song.
In this sequence of shots they are many people stood in the centre of the shot with different masks on like the one in this shot, they are edited quickly, jumping from the next to the next. It gives it a real party rush feel, just before things usually die down. It is an unusual shot because these were most probably still images edited into the video, which appears a lot throughout it.
Swedish House Mafia ft Pharrell – One (Your Name)
How this will help me with my studies: This will help me with my music video as i can grasp the idea of how a music video looks, the editing pace and theme etc, the music of this video is of a similiar genre to that of the artist and therefore i could show parts of this type of style in my video.
Directed by Christian Larson & Henrik Hanson
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