Music/Genre/Choices

Why: I have decided to investigate the music and genre that the artist to get a better understanding of who she has worked with and similar artist's to NLX


The artist I am promoting is NLX : Natasha Alexandra, as I have already said, her music is coined as 'dark pop/dark wave/electronic/ballad' genre.
Other artists that are associated or related to the type of music that this artist creates are : From Last FM website, their linked artists are Chris Koster, Amy Campbell, Emily Fennel Band, Jonathan Gallivan and The Lonely. These type of artist seem to focus and bring a lot of their talent into lyrics. Amy Campbell for example is also an independent canadian artist like natasha; she is explained in her biography as “...Simply put, Campbell is well poised to one day inherit Joni Mitchell’s place as Canada’s quintessential female singer-songwriter...” As we already know that NLX is a fan of Joni Mitchell we can draw more links to the musical relation there. Emily Fennel Band is also a canadian rock/pop band who are true to their roots in the fact that after the birth of Fennel's daughter they stuck to playing around their hometown, Ontario. Fennel does not have a label or grant funding which is suprisingly like NLX also. Jonathon Gallivan was also born in Toronto, Ontanrio, already giving him another link to the likes of artist's like NLX, he is a musician, producer and multi media developer. He has had mild success in the fact that he has won a SOCAN pop music award for the song 'The Music' by David Usher and a Juno award nominee for pop album of the year - co-producer/performer on the David Usher album 'Wake me up and say goodbye' He has also worked with My Brilliant Beast, The Crystal Method, David Usher, Roger Mooking, The Clear and NLX.
Dark pop music often feautres strong piano undertones and electronic pulses, not so much familiar with the sounds of general pop or mainstream music, it often features sounds that may be heard in house music or dupstep, however NLX has differentiated her sound by adding an essence of ballad and classical to the mix, originally her music was mostly focused on piano melodies, rather than having the electronic sound added, however with her new album 'Bitch Get Fit' it has become a lot more focused on the electonic sides. The sound that NLX has created is unique, and not many other artists sound like her. Artists that hit close to her personal sound would be, A Fine Frenzy, who i also featured on the tour poster as i knew they sounded alike, so i could imagine them touring together. A Fine Frenzy have a similar piano driven sound, especially from their first album 'One Cell In The Sea' songs such as 'Almost Lover' are particularly similar to the sound of NLX's 'So Far Apart' in terms of slow, haunting sounds and lyrics.
Another artist that links to NLX's sound is Everly, who are a new and upcoming band, that features Bethany Joy Galleoti, who is an actress/singer/songwriter. Galleoti was also a solo artist before she started working with Everly. The song 'Maybe' is especially similar to NLX's sound as it features dark lyrics and a strong sense of electronic music throughout it, it's quite slow yet powerful in the singing and music, which is what a lot of NLX songs tend to do.
In linking this to my music video and album cover and magazine ad, NLX's signiture tone is that of dark lyrics and music, which seems strong and feminely driven, therefore the album cover i have created links to this as it shows the darkness of the music yet the brightness of what the songs appeal may be, it's a minimalist approach and therefore shows the mystery to NLX, which is what she likes to keep so well.
In linking it to the music video - the video is going to mostly focused on the artist because of the song title and what the song is about, it would be strange to have the artist shying away from the camera and being mysterious in this video as the song is so bold and straight up, so i gained the approach of just featuring the artist in this video, as it reflects the song clearly and gives it a more proffesional look.

How this will help with my studies: This will help with my studies as it could help with other written work about the artist and shows how i have linked my music video to other works.